Anything that appeals to you on a unique and individual way, won’t appeal to others in that same special way.in fact because people vary, someone will hate it. And those like you who do like it will feel slightly different to it. If X is truly a special just for you thing, fits your tastes perfectly. It is unlikely to be mass produced. And because the world is large and full of people, and you don’t see or talk to most people in it, you are likely to never find it.
It is unlikely to be mass produced because companies take any idea, with all its uniqueness and individuality, and round off the sharp edges that some will find annoying in an attempt to make it more marketable to more people. Because companies have the size and resources to mass market, what you are likely to come in to contact with are these safer more homogenised items.
At the risk of offending and therefore turning an ambivalent but potential, Y (consumer, customer, fan, friend), in to an avid and potentially dangerous obstacle to our success, we all try to “soften” our presentations. University has taught me more about being less inflammatory than any concrete knowledge I ever had before I arrived here.
So I say if it’s all safe, and ok, but nothing is perfect and just for me, then fuck it all. I shit on your world, plant bombs in your malls, and most of all delete your shitty MP3’s.
Thank-you, come-again!
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